Designing Sustainable Private Practice.
Date & Time: 11 April 2026, 08h30 – 16h30
Cost: R4 200.00 per person (Incl. VAT)
Designing Sustainable, Patient-Centred Private Practices for Modern Healthcare Professionals
This one-day, face-to-face workshop provides practical guidance for medical practitioners, nurses, and allied health professionals entering private practice or looking to strengthen an existing one. Participants will learn a structured approach to healthcare service planning that integrates patient experience, service design, communication, access to care, and operational efficiency—while remaining aligned with professional, regulatory, and ethical standards.
Course Overview
This one-day, face-to-face workshop provides practical guidance for medical practitioners, nurses and allied health workers who are entering private practice or seeking to strengthen and sustain an existing practice. The course introduces a carefully curated healthcare service planning approach, drawing on established service design and practice management principles adapted specifically for private clinical practice.
Participants are guided through an integrated way of thinking about patient experience, service structure, communication, access, and operational efficiency—while remaining fully aligned with professional, regulatory, and ethical standards.
Marketing is repositioned not as advertising, but as the deliberate design and delivery of high-quality, patient-centred care that builds trust, accessibility, and long-term practice viability.
Course Information
This course is delivered as a one-day, face-to-face workshop, combining expert-led presentations, applied examples from private practice, and facilitated discussion.
Venue: Protea Hotel Fire & Ice Menlyn, Pretoria, South Africa
Date & Time: 11 April 2026, 08h30 – 16h30
What Will You Learn
By the end of the workshop, participants will be able to:
- Apply a structured service planning approach relevant to private clinical practice
- Apply this approach ethically and responsibly within a healthcare setting
- Design clinical services that intentionally enhance patient experience and trust
- Improve access to care, communication pathways, and internal practice processes
- Strengthen practice sustainability without compromising clinical standards or professional integrity
Target audience
This course is designed for healthcare professionals who are planning to enter private practice or who are already practising privately and wish to strengthen the sustainability, efficiency, and patient experience of their practices. It is particularly relevant for:
- Medical practitioners (general practitioners and specialists)
- Nurses and nurse practitioners working in or planning to enter private practice
- “Multidisciplinary healthcare practitioners” (including physiotherapists, psychologists, dietitians, occupational therapists, and similar disciplines)
- Early-career clinicians transitioning into private practice
- Established practitioners seeking to optimise practice systems and patient experience
- Healthcare professionals managing or co-managing private practices
The course is suitable for clinicians across disciplines who are interested in ethical, compliant, and patient-centred approaches to delivering and managing private healthcare services.
Course Content
The workshop covers the following key areas:
Introduction to a Structured Service Planning Approach
This session introduces a simple way to think about building a private practice. Instead of starting randomly, participants learn how to plan their services step by step so that the practice runs smoothly, meets patient needs, and remains financially sustainable.
Service Design: Defining Your Clinical Offering
Participants will learn how to clearly define what services their practice will offer and how to organise those services in a way that makes sense for patients. This includes identifying the types of consultations, procedures, or services offered and ensuring they address real patient needs.
Fee Strategy and Transparency
This session explains how to set fair and sustainable fees for services. Participants will learn how to price consultations, procedures, and products in a way that reflects the value of their work while remaining ethical and transparent to patients.
Access to Care
This topic focuses on how easy it is for patients to reach and use your services. Participants will consider factors such as clinic location, consulting hours, appointment systems, and the use of virtual consultations to make care more accessible.
Informing Patients About Your Services
This section focuses on how patients learn about your practice and services. Participants will learn ethical and professional ways to share information about their services, educate the public, and build a trusted reputation without relying on aggressive advertising.
People and Team Experience
A successful practice depends not only on the doctor but also on the team that supports patient care. Participants will explore how reception staff, nurses, and other team members influence the patient experience from the moment a patient contacts the practice.
Care Delivery Processes
This session examines how the practice operates on a daily basis. Participants will learn about efficient booking systems, smooth patient flow, managing laboratory results, and ensuring that patients receive proper follow-up care.
Practice Environment and Professional Cues
The physical space of a practice sends important signals to patients. This session looks at how the clinic environment, documentation, and general presentation influence patient confidence and trust in the practice.
Integrating All Elements into a Sustainable Practice
In the final session, participants will learn how all these components work together to create a well-organised, patient-centred, and financially sustainable private practice that operates ethically and professionally.
Course presented by:
Dr ES “Ausie” Nkhi-Godana
Dr Elizabeth “Ausie” Nkhi-Godana, the presenter of this course draws on her extensive experience as a medical practitioner, healthcare entrepreneur, and consultant in health systems strengthening. Through her work with Nkenke Consultancy and collaborations with public, private, and non-governmental health organisations, she has supported healthcare professionals in improving service delivery, practice management, and patient-centred care. Her combined clinical, public health, and business leadership expertise enables her to translate complex practice management principles into practical strategies that help clinicians build ethical, efficient, and sustainable private practices.